Farrell’s Extreme bodyshaping
making the extreme achieveable
summary
Farrell’s eXtreme Bodyshaping (FXB) provides extreme support, extreme encouragement and extreme accountability that generates extreme results so their members can feel extreme pride. The franchise owner of FXB New Hope had recently purchased another FXB branch location in Plymouth. They hired Red Mood Marketing to take over their social media strategy and execution to not only engage their new FXB Plymouth community but to re-invigorate both locations and drive new membership leads after the impact of COVID-19 on membership and attendance.
services
strategic planning | content marketing
successes
Red Mood Marketing added energy and inspiration to both FXB New Hope and Plymouth locations with a mix of inspiration, contests, humor and community engagement. While the company is called Farrell’s Extreme Bodyshaping, Red Mood wanted to make the FXB program more relateable to their primary demographic — 40+ women. As a result, membership and attendance are on the rise and community engagement is soaring. Red Mood has grown both locations’ social media presence and reach by double- and triple-digit percentage points.
“Red Mood not only packs a punch with their marketing prowess, but they truly live the brands they represent. Ella and Kelly have embraced the Farrell’s lifestyle by attending classes and kicking a$$. ”
Living the Brand
We partner only with brands and companies we can enthusiastically and authentically support 100 percent. Whether you’re an innovator, changemaker, altruist, thought leader, visionary, artist or just darn good at what you do, when you work with us you work with the boldest brand champions in the business!
We like meeting new people, and we like it even more when we make a new client connection.
Reach out to see if Red Mood is the right marketing communications partner for you!